Target Audience

The target audience for my music magazine is both males and females from a wide age-group of around fifteen year olds to twenty-five year olds. However, in order for me to attract this target audience, there are various different things that I need to take into consideration.

A target audience is a specific group of people set by an institution, consisting of people they aim to attract into buying their product. Some institutions aim to target a wide audience, whereas others target a niche group. Ultimately, any media text must include a range of different aspects that relate to this target audience, and must therefore take into consideration areas such as sex, gender, ethnicity and social groups.

My magazine must include content relevant to all of these ages. For example, if my magazine were to include content in relation to bands from the 1980's, the main target audience for my magazine would be those interested in this particular era of music, and possibly readers aged twenty to forty. Therefore, to attract an age group of fifteen to twenty-five, the bands within my magazine must be largely bands from the late 80's and onwards. As my magazine will be targeting both males and females, it needs to include content that interests both genders. This can be displayed through simple aspects such as the colour scheme, or aspects of content. For example, if the main colour scheme was pink, this would suggest that my magazine was designed for a female audience, and similarly if all content related to football, it would suggest that my magazine was designed for males.

Therefore, my magazine must include a unisex colour scheme and a wide range of articles relevant to both males and females. It is possible that my magazine will be slightly more female-orientated than male, however it will still include male-based aspects. Additionally, as my magazine genre is pop/rock, my magazine will attract those interested in this particular type of music, and all artists and content must also relate to this genre; possibly including stereotypes and ideology to create familiarity within the readers.