LIIAR

Language - This is the specific terminology used to describe a media text. For example, within a music magazine, the terminology would be each of the various conventions we expect them to use, as each of these conventions communicate to the audience the meaning of the text.

Institution - An institution is anything that creates a media text. For example, the institution of Q music magazine is ‘Q’. Not only do they create music magazines, but they also have a website.

Ideology - Ideology is a system of beliefs or a dominant set of ideas that belong to a group of people, or to individuals, and are acceptable to the creators of a media text. Some of the more dominant ideologies are an accepted part of society, as they include ideas that are accepted by the majority of the society.

Audience - These are the consumers of a media text. Many institutions set a target audience for their media texts, which is a specific group of people the institution aims to attract into buying their product. Some institutions aim to target a wide audience, whereas others target a niche group. Ultimately, any media text must include a range of different aspects that relate to this target audience, and must therefore take into consideration areas such as sex, gender and social groups.

Representation - Media texts represent our society and its values back to us as the audience, often by the use of stereotypes and codes.