My coursework will be used to assess my ability to use appropriate technical and creative skills. Therefore, when planning my work, I should consider the following key concepts:

LIIAR

Language - The specific terminology used to describe media studies.

Institution - An organisation or company that produces a media text.

Ideology - A system of beliefs or a dominant set of ideas that hold legal and moral values, represented by social groups or by individuals.

Audience - These are the consumers of media. A target audience is a specific group of people, wide or small, designed by the institution.

Representation - This is based upon how media texts represent society and its values back to us as the audience, including aspects such as stereotypes.