
The above image is of a magazine, which is designed to attract adults whom are parents to children attending school. This particular cover displays several magazine conventions, though each is displayed in a relatively simple manner. Each of the items of text, including the masthead and the various coverlines, are written in the same font face, however each in a different pastel colour; also varying in size and whether or not the text has been enboldened. Both the main image and each item of text upon the front of this magazine stand out well, as they contrast with the plain white background. Though the magazine is aimed to target adults, the main image is of a young girl who clearly attends school. This is because the magazine is designed to attract parents looking for advice on their children. We can tell this by reading the coverlines, such as 'Help your childs transition from summer to school'. Though the exact gender of the target audience is not specified on the cover, it seems that it is targetted slightly more towards a female audience; the main image being of a young girl, and the overall layout resembling a typical female-based magazine, such as 'Cosmopolitan', rather than a magazine designed for males.
Many magazines, however, display both the month in which the magazine has been published, and the price of the magazine, but this particular school magazine displays only the year in which it was released and does not have a barcode; this is possibly due to the fact that the magazine is free and rarely published. The female model is making eye contact with the viewer, therefore engaging with the audience.
In my opinion, the simplicity of the magazine works well. However, I feel that more colours have been used than necessary; there are around six different colours used for the text on the front of the magazine, though I think it would have looked far more effective if only two were used, and so a house style set throughout the magazine. On the other hand, this may have been used to signify a childs use of colour, as on the right-hand side of the cover, one item of text has been "highlighted". Furthermore, the magazine has used representation, using the model within the centre of the cover. It represents a positive attitude to educaton by using props and her overall stance. The girl has perfectly ironed clothes, to the extent that the line upon the arm of her shirt is visible to us as the reader. Props, such as her school bag and books, are used to show that she is prepared for the day, as does the watch upon her arm, which may be used to ensure that she attends her lessons on time. The smile on her face suggests she is looking forward to learning. Therefore, overall, she portrays education in a positive manner.
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